How To Make Your Blog Posts Rank Higher in Google – 8 Tips

Did you know that according to HubSpot’s statistics – Blogs rank 2^nd in the list of the most used types of media in content marketing?

Blog posts create opportunities to link your pages so that your website can be more structured and optimized for search engines. Writing an exceptional blog post is an achievement, But for Google to notice your blog posts and ensure it secures a prime rank on search results is quite difficult but not impossible. 

Here’s 8 Tips To Make Your Blog Posts Rank Higher –

1. Identifying mostly searched keywords:

By conducting in-depth keyword research to find high-volume and relevant keywords, ensure your blog posts align with user’s search intents as well as incorporate those keywords on your meta tags and pages. Using tools like Google’s Keyword Tool + Google Trends can be of help though they are not beyond inaccuracy.

You can also Compile a list of relevant LSI keywords and use these keywords to enrich the rhetorical context of your blog post.

Make sure each page of your website clearly targets a specific topic.  The more specific and targeted the topic, the more the opportunity each page gain to rank on the top of google search and get noticed.

2. Publishing high quality content targeting those keywords:

The blogging industry has become extremely saturated. Nearly 70 million new posts are published on WordPress each month. Hence competition has gotten higher. surviving as a blog these days is becoming very difficult as well.

Following ideas can be helpful in making high quality content-

• Creating Valuable and Informative Content – Offering unique insights and perspectives, providing practical advice & solutions attracts readers and makes your content rich.
• Maintaining Content Readability – by using clear language, accurate and concise information, using subheadings to break the content down for the readers to be more easily understandable.
• Avoiding Duplicate Content– It is a must! Nobody wants content that is filled with repetitive and copied write ups.it also creates the risk of plagiarism issues.
• Using Relevant Media Files– 32% of marketers say visual images are the most important form of content for their businesses. Including relevant GIFs, Images, and Videos enrich your content.

3. Quality over Quantity:

70 million new posts are published on WordPress each month and more than 409 million people view over 20 billion pages each month. All of them doesn’t  rank to top.

Here comes the saying “quality over quantity!” You don’t have to post content every day and sacrifice the quality in the process of redundant content creation. Rather publish your content less often but make it rich with what your niche thrives for.

Your focus should be on Producing and publishing organic quality content which is an absolute necessity to get ranked in this highly competitive market. Avoid adding unnecessary filler just to extend the length of your post.

4. Using Google’s E-E-A-T Criteria:

E-E-A-T is an SEO acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. Google uses these quality standards to evaluate the credibility and relevance of web pages. It has become vital for blog post ranking recently. Following these specifications enhances credibility and trust with both users and search engines.

•  E for Experience-

Google considers user experience an essential factor when ranking websites in search results. Highlighting the experience of the brand or the individuals behind the  content, Sharing stories or case studies that demonstrate practical knowledge and accomplishments influences the ranking.

•  E for Expertise-

Google determines the content creator’s level of knowledge or skill in a specific subject area by this point. After choosing your topic, thoroughly research and understand the topic. Showcase your expertise by providing well-researched, accurate, and insightful content as well as cite credible sources to support your claims. High-quality content can be created by someone with relevant expertise in the topic being discussed.

• A for Authoritativeness-

Refers to the credibility of the content and the website it is hosted on. Authoritativeness can be established through the quality of the content, the site’s reputation, external links and citations, and the credentials of the content creator. Create a strong author profile with relevant qualifications, certifications, or experience. Highlighting your credentials within the content and author bio. Aim for guest posts on authoritative websites to boost your own authority.

• T for Trustworthiness-

It means the overall trustworthiness of the content and website which is determined by factors like the accuracy of the information, transparency about the content’s creation and sources, the site’s security, and the user experience it provides. You can demonstrate trustworthiness by citing sources and referencing data, including customer reviews, testimonials, or case studies ensure your website has a secure and professional design, including an easily accessible privacy policy.

5. Add A Meta Description

A meta description is the summary of a blog post that shows up below the title of that post in Google search results. Usually, meta descriptions are 160 words (or less). It’s important to Craft a compelling meta description that summarizes the content so that Google knows what the post is about. You can use the target keyword to increase click-through rates (CTR). Make people click on your post by including attention grabbing as well as relevant meta description.

6. Performing Technical SEO

Technical SEO ensures that your blog posts can be easily discovered and indexed by search engines. It lays the foundation for higher rankings and increased organic traffic. You can Create an XML sitemap and submit this to Google Search Console. By doing that, you can ensure search engine crawlers can easily index and discover your blog posts. Use structured data markup e.g. FAQs schema and implement canonical tags on your blog pages. Both these helps Google understand your content better.

7. A Mobile-Friendly Blog

As the majority of website traffic comes from mobile devices today, Google might inflict a penalty on sites that are not mobile-friendly because they don’t provide a good user experience. Make sure your website is mobile-friendly. Remember to optimize images and other media for faster loading on mobile devices. using tools like Google’s Lighthouse testing tool You can test your website’s mobile friendliness.

8. Promoting on Social Media Platform

Effective social media promotion boosts a blog post’s ranking potential besides helping you to connect with your niche reader and establish a solid online presence. Reports say that 95.9% of bloggers promote their blog posts via social media because it enhances more audience reach and better SEO ranking.

Conclusion

building a successful blog takes time and effort. By focusing on creating high-quality content, promoting your blog, and engaging with your audience, you can attract more traffic and build a strong online presence. One important suggestion- remember, achieving and maintaining good search engine rankings takes time and ongoing effort.